YOU ARE IN THE RIGHT PLACE
Does this sound like you?
✔️ You worked hard to get where you are and are successful on paper, but deep down your career feels unfulfilling.
✔️ You feel exhausted and disconnected, and wondering if this is just “how it is” everywhere.
✔️ You crave more meaning, but you're scared of what you might have to give up to get it: the salary, the security, the identity you’ve built.
✔️ You daydream about the change but feel paralysed by the options and the uncertainty.
✔️ You wonder if it’s too late to start over… or if you’ve somehow fallen behind everyone else who seems to have it all figured out.
✔️ You worry what others would think - your partner, your family, your colleagues - if you admitted you wanted something different.
This is not a crisis, it is an invitation to change.
My beliefs
You don’t have to burn it all down to build something better.
01
Sustainable transformation happens through a series of intentional, manageable steps. No dramatic leap of faith required. I help you build your parachute so you can jump with confidence.
Clarity lives out in the real world, not on paper.
03
Self-reflection is important, but it’s action that brings answers. I help you test your ideas through targeted real-world experiments, so you can make decisions based on lived experience not dreams.
Your work should align with who you are, not just what you have done.
02
You are more than your previous job titles. I help you uncover your transferable skills and craft career paths that feel true to your identity, values, strengths and needs.
There’s no ‘right’ path — but many possibilities to test.
04
Career change is about testing possible selves and gradually stepping into what feels most aligned. I support you through the discomfort, the resilience-building, the breakthroughs, and the becoming.
NICE TO MEET YOU
I am Federica
I’m a business psychologist, coach, and founder of Career Shapes Lab.
For over a decade, I worked in leadership roles in tech companies across London and Asia, operating at the intersection of psychology, leadership, and talent acquisition. My focus was helping global companies look beyond job titles and CVs to recognise true potential — hiring for people, not just credentials.
That same philosophy underpins my coaching today. I’m on a mission to help professionals like you reconnect with what matters, rediscover your courage, and redesign your career in a way that fits you, not your CV, a job title, or someone else’s idea of success.
And if you’re wondering: yes, I’ve been there too.
I’ve gone through career transformations and moved across several countries so I know a thing or two about change. I know what it’s like to question the path you’re on and wonder what else might be possible. I’ve loved - and sometimes feared, agonised over, resisted, felt overwhelmed by - the growth that came from my own career change journey(s). And I’ve learned that change is not about having it all figured out, it’s about having the right tools, support, and courage to keep moving forward.
Let me show you how.
The SHAPES Method
Whether you're just starting to question your current path or already working toward a bold new direction, this proven step-by-step framework meets you where you are and takes you to the next level.
S
urface
See clearly what's not working, and why so you can fix the right problem.
Before anything can change, it has to be seen. We bring your discomfort into focus, identify the hidden misalignments and name the patterns keeping you stuck, so you have a clear starting point.
H
armonise
Reconnect with what matters and redefine success on your terms.
We uncover your core values, needs and aspirations. We redefine your career goals in harmony with who you are today, not who you used to be, or thought you had to become.
A
spire
Expand your vision and give yourself permission to want more.
We challenge limiting beliefs, explore alternative paths and spark new possibilities so you can visualise an energising future.
P
rototyope
Test your ideas before you commit, because clarity comes from doing.
We take small intentional steps towards your new possible selves. We design and run low-risk experiments (projects, conversations, small trials) that give you real world feedback on your ideas.
E
mpower
Develop a strategy that fits you.
Once you are clear on what you want, we craft a strategy, strengthen your story, reinforce your confidence and build traction in the direction you've chosen.
S
hine
Step into your next chapter, and fully own it.
You’ve done the inner work and taken outer steps, now it’s time to show up. Whether it’s in a new role, a new path, or a new mindset, you’ll step forward with clarity and confidence - living in a shape that fits.
What People Say
“Federica doesn’t just listen – she zeroes in on what actually matters and turns it into action.
The program gave me crystal-clear criteria for my next move and a step-by-step plan that felt totally doable.”
Lucia K., Head of Marketing
I was trapped in analysis-paralysis with three different career ideas. Federica had me running low-risk experiments within a fortnight. Testing ‘possible selves’ in the real world helped me conquer my fear of making the wrong decision and showed me exactly which path lit me up.
Rohan P., Senior Data Analyst
I've been stuck in my career for a very long time and I kept telling myself stories about why I couldn't change. Federica showed me not only that I could make a change, but the exact roadmap to get there. This gave me the courage to finally take the leap and choose a more fulfilling path.
